Yvonne and Mike Hacker, parents of 14-year-old Champion Racing Association (CRA) JEGS All-Stars Series driver Chris Hacker, had not much experience with marketing.
But a partnership between CRA and a team of students and faculty from Indiana University – Purdue University Indianapolis (IUPUI) changed everything. The IUPUI team provided the Hackers with promotional tactics, public relations strategies and marketing materials designed to build the Chris Hacker Motorsports brand.
For Immediate Release – November 1, 2014
Contact: Yvonne Hacker, PR and Marketing Liaison, 317-695-5815
NOBLESVILLE, IND. – Chris Hacker began the 2014 season with the goal of becoming a CRA Vore’s Sportsman Series champion to follow up his Rookie of the Year trophy in 2013. But, the 2014 season would be best remembered for what Hacker did off the track as the young racer showed his maturity and began the “24 Kids to Camp” campaign. The goal was simple… raise enough money to send 24 kids with brachial plexus injuries to a special camp held in Missouri each September. And, he did just that raising $2424 by making appearances and selling limited edition t-shirts. The United Brachial Plexus Network (UBPN) presented Hacker with the 2014 National Youth Determination Award for his efforts.
The 2014 racing season could not have started any better for Hacker with a victory in the first race of the season at Anderson Speedway in Anderson, Indiana. He carried that momentum to Lucas Oil Raceway finishing with a solid 8th place finish. After another top 10 finish at Anderson, Isaac Newton made his presence felt, “What goes up, must come down.” Hacker got caught up in a series of accidents being in the right place, but at the wrong time leading to 16th and 19th place finishes in races four and five.
Race number six at Angola Motorsport Speedway in Angola, Indiana was a scene right out of NASCAR. Hacker started 5th and fell back to 8th conserving his tires in the 50 lap event. He began making his move on lap 36 and within nine laps Hacker was running 4th. Hacker moved to the inside off turn 4 to pass when the 2nd and 3rd place drivers touched causing one car to veer left and crash into Hacker’s right side. The damage sustained from the crash could not be repaired in the remaining laps leading to a 12th place finish.